BoundlessThinking.comIntroductionFriday afternoon. The end of a busy day at the end of a busy week. A simple question spins through my mind as I walk the hall towards the exit: “What did I accomplish this week?”, and the answer with not a moment’s hesitation: “Not much”.
This disturbing thought sets me to thinking. What did I do all week, and why is the end result so under whelming? The inevitable list of meetings, support requests, hallway conversations, status updates, and last-minute scope and direction changes fill my head. I start to realize that I did actually help a lot of people this week, and much of the help was with business critical items. We had to close those orders by month end after all. That development schedule absolutely needed to be examined and pulled in. The commercial orders team needed those status updates, and document corrections to meet that important bid deadline. This week’s distractions were really not under my control. Sometimes you need to be flexible and I did what had to be done. Next week I’ll get back to my agenda and things will start to move forward. Feeling better after successfully rationalizing my performance I pause just before the exit, shake my head and sigh, and move on out the door.
Deep (or not so deep) in my subconscious the lagging knowledge remains that even though unexpected things came up; even though I worked long and hard; even though the demands of customers, bosses, and peers are out of my control; even though I helped a lot of people this week, with things that absolutely needed to get done; even though,,, the undeniable cold hard fact remains. What did I really accomplish this week? Not much.
What is productivity?The interesting thing about productivity is that one person’s ideally productive day can be another person’s disaster. The rules about what makes a productive day change with your role and responsibility in the organization. Suppose your job is working in a call centre. A day where you took 7 customer calls per hour, answered questions and logged case details for follow up would be considered a very productive day. If your job is developing software, then a day filled with taking customer calls, answering questions and logging case details for follow up would be considered a productivity disaster.
Why? The answer, quite obviously, is that the software developer’s primary responsibility is to develop software, and if she is on the phone fielding questions all day, then it is unlikely any software is getting written. This doesn’t mean software developers should never field questions from customers, they should. It just means that is not their primary function within the organization.
Productivity is getting the right things done, not filling your day with activity, or getting other peoples work done. The “right things” are whatever moves you closer to accomplishing your goals. To be productive, you need to understand what you are trying to accomplish.
What are we trying to accomplish?Do you know what you are trying to accomplish at work? Do you keep it in your mind, and use it to make daily decisions on what you should and should not do? Unless you work for a charity, no matter what your role, or position, you are there ultimately for one reason and one reason only: to make money for the company, and you do that by providing real value to the customer. Say it with me, “My role is to make money for the company by providing real value to the customer.”
What do I personally need to do?So how do I, me personally, provide real value to the customer? The answer to that is the key to productivity. We will be exploring many aspects of this going forward, and looking at real, practical things you can do to get more productive.
For now let me leave you with two things:
Your entire organization has been designed to provide real value to the customer. Each piece of the company was put there to drive value to the customer. You were put there to drive value to the customer.Your entire organization has been designed to work together as a single business unit. Each piece of the company was put there to perform a specific function. You were put there to perform a specific function.Your objective is to figure out what type of value your company provides, how your team contributes to that value, and how you personally can contribute the most to your team.
Then you just need to do it